Farjana Yeasmin is the Director and Head of Agency at MetLife Bangladesh, based in Motijheel, Dhaka. She has extensive experience in the insurance and financial services sector, leading initiatives to strengthen MetLife’s agency operations and drive sustainable growth. Farjana specializes in agency management, training, and business transformation, ensuring that financial advisors are empowered to deliver excellence to clients. Throughout her career, she has implemented innovative strategies to enhance customer experience, streamline operations, and foster leadership development within her team. Her professional journey is marked by measurable achievements, strategic vision, and a commitment to advancing Bangladesh’s life-insurance industry.
Over the years, Farjana Yeasmin has built a reputation for transformational leadership and a results-driven approach. She has successfully designed and executed programs to mentor and train thousands of financial advisors, fostering both professional growth and ethical business practices. Her expertise extends to strategic planning, market expansion, and client relationship management, making her a key driver of MetLife Bangladesh’s success. Farjana is also actively involved in industry forums and workshops, sharing insights on agency development and financial literacy. Her dedication to nurturing talent and promoting innovation has not only strengthened her team but also contributed significantly to the overall advancement of Bangladesh’s life-insurance sector.
Before joining MetLife Bangladesh as Director & Head of Agency, Farjana Yeasmin built a strong foundation in the banking and financial sector. She worked at Padma Bank Limited for 1 year and 9 months, where she gained experience in financial operations, customer engagement, and team management. She also served at National Finance Limited for 1 year and 2 months, further honing her expertise in finance, client advisory, and operational excellence. These roles helped Farjana develop the strategic insight and leadership skills that she now applies to drive innovation, empower financial advisors, and lead MetLife Bangladesh’s agency services with distinction.
Before assuming her current leadership role at MetLife Bangladesh, Farjana Yeasmin served as Vice President & Chief Financial Officer (CFO) at National Finance Limited starting July 2019, where she oversaw finance, operations and strategic planning at one of Bangladesh’s prominent non‑bank financial institutions. nfl.com.bd Throughout her tenure, she honed her expertise in financial governance, risk management, and corporate reporting—skills that now underpin her strategic leadership in the agency business at MetLife.
Before joining MetLife Bangladesh as Director & Head of Agency, Farjana Yeasmin held several key leadership positions in Bangladesh’s banking and financial sector. She served as Vice President & Chief Financial Officer (CFO) at National Finance Limited starting in July 2019, where she oversaw financial operations, strategic planning, and corporate governance. Prior to that, she was Head of Planning Center at Prime Bank Limited beginning in October 2012, and also gained valuable experience during her 4-year tenure at The City Bank Limited. Farjana is a qualified FCA from the Institute of Chartered Accountants of Bangladesh (ICAB), and her academic excellence includes multiple gold and silver medals during her Graduation and Masters programs. These roles helped her develop strong expertise in finance, leadership, and strategic management—skills that now drive her success at MetLife Bangladesh.
Source: NFL Profile – Farjana Yeasmin
Beyond her professional achievements, Farjana Yeasmin maintains a balanced and purposeful lifestyle that complements her leadership role. She emphasizes personal development, continuous learning, and wellness, incorporating habits that keep her energized and focused. Farjana is known for her discipline, time management, and dedication, which allow her to excel both in her career and personal pursuits. She believes in work-life harmony, dedicating time to mentoring young professionals, engaging with industry forums, and staying updated on the latest trends in finance and insurance. Her lifestyle reflects a commitment to growth, resilience, and inspiration, setting an example for her team and peers in the financial sector.
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